Campaign Trend Podcast The Hidden Networks That Control Campaign Money with Jordan Lieberman
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Nov 12, 2025 Jordan Lieberman, CEO of Powers Interactive and an expert in campaign finance data, unveils the intriguing dynamics of political consulting. He reveals that 93% of consultants fail to last a decade due to rapid turnover impacting innovation. The conversation also highlights how alumni networks from institutions like the Leadership Institute foster lasting trust. Lieberman shares why losing campaigns can be advantageous for career growth, emphasizing the importance of diverse networks in this complex industry.
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Trust Networks Drive Vendor Selection
- Political consulting relies heavily on long-term trust networks built mostly through party committees and training institutions.
- Jordan Lieberman shows these institutions create durable professional pipelines that outsize college or casual ties.
Short Careers Erode Institutional Memory
- The industry suffers low institutional memory because most consultants leave within a decade.
- Jordan Lieberman found 93% of consultants fail to last ten years, which erodes learning and innovation.
Print Shops Hold a Durable Moat
- Vendor survival varies dramatically by service: printers endure while digital shops churn.
- Printing has a capital moat and repeat relationships; digital lacks durable moats and faces fast turnover.