Jono Alderson

Jono Alderson, a Technical SEO specialist known for his insights on content strategy and AI-driven web discovery, discusses the end of traditional digital marketing. He reveals that most websites are now 'zombies' with outdated content that AI finds worthless. Jono emphasizes the need for 'Upstream Engineering,' focusing on reputation and clarity instead of mere optimization. He warns against manipulative marketing tactics that AI filters out and explains why brands must adapt to a new landscape where identity is derived from various online signals.

Jono Alderson, an SEO consultant and web performance expert, delves into why semantic HTML should still be a priority today. He highlights how proper markup enhances accessibility and site performance while addressing the pitfalls of 'div soup.' Jono discusses the significance of template-centric design and its impact on user experience. He also examines structured data's evolving role, the implications of lazy rendering, and how thoughtful markup can boost discoverability in the age of LLMs. A treasure trove of insights for web developers!

In this discussion, Jono Alderson, an independent technical SEO consultant and former Yoast team member, shares his insights into the constantly evolving landscape of SEO and its implications for WordPress marketing. He emphasizes a holistic approach to SEO that prioritizes website quality over outdated practices. Alderson highlights challenges like resource shortages and contributor burnout within the WordPress community. The talk also touches on the tensions between WordPress.org and WordPress.com, especially regarding recent controversies and their impact on the ecosystem.