In this discussion, Jonathan Keidan, founder of Torch Capital and former music industry manager, shares his remarkable career transition to venture capital. He emphasizes the pivotal role of empathy and trust in negotiations, revealing how they create win-win scenarios. Keidan explores the intersection of technology and consumer behavior, offering insights on adapting to business pivots and maintaining founder motivation. Listeners gain valuable tactics grounded in reality and data for informed decision-making, fostering supportive relationships in the negotiation process.