Jonathan Cohen, Co-founder and CEO of Joco, shares harrowing tales of their near-failure and dramatic rebirth as an e-bike startup focused on delivery workers. He discusses the innovative facilities built for gig workers and their successful shift from consumer bike-sharing to catering specifically to NYC delivery riders. Cohen also unveils the strategic partnerships that propelled Joco into profitability and hints at ambitious plans for future expansion, all while navigating the fast-paced world of urban logistics.