Innovative Solutions for Gig Workers

Joko provides essential services designed to support gig workers in New York City, offering a unique 'gas station' concept that includes a mechanic workshop, charging cabinets, and a place for riders to rest. This approach not only addresses practical needs but also builds a sense of community among users, enhancing customer loyalty through unexpected services like free bike helmets and temperature-controlled backpacks. Joko has successfully pivoted from its initial bike-sharing model due to regulatory challenges, and has now scaled up to serve both individual riders and enterprise customers across multiple cities. The startup’s focus on customer care and adaptability has allowed it to grow organically, relying on positive word-of-mouth rather than traditional marketing strategies.