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Joco almost died at launch. Now, it’s a lifeline for e-bike delivery riders — and a profitable business
Dec 3, 2024
Jonathan Cohen, Co-founder and CEO of Joco, shares harrowing tales of their near-failure and dramatic rebirth as an e-bike startup focused on delivery workers. He discusses the innovative facilities built for gig workers and their successful shift from consumer bike-sharing to catering specifically to NYC delivery riders. Cohen also unveils the strategic partnerships that propelled Joco into profitability and hints at ambitious plans for future expansion, all while navigating the fast-paced world of urban logistics.
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Quick takeaways
- Joco's innovative approach transformed from a struggling bike-sharing service to a profitable support system for e-bike delivery riders by addressing their unique needs.
- The startup emphasizes community building and customer care, successfully creating loyalty through unexpected services and organic growth strategies rather than conventional marketing.
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