TechCrunch Startup News Joco almost died at launch. Now, it’s a lifeline for e-bike delivery riders — and a profitable business
Dec 3, 2024
Jonathan Cohen, Co-founder and CEO of Joco, shares harrowing tales of their near-failure and dramatic rebirth as an e-bike startup focused on delivery workers. He discusses the innovative facilities built for gig workers and their successful shift from consumer bike-sharing to catering specifically to NYC delivery riders. Cohen also unveils the strategic partnerships that propelled Joco into profitability and hints at ambitious plans for future expansion, all while navigating the fast-paced world of urban logistics.
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Joco's Near-Death Experience
- Joco initially launched as a consumer e-bike sharing platform, similar to City Bike, placing docking stations on private property.
- However, they were sued by the NYC DOT, forcing them to pivot their business model to focus on last-mile delivery.
A Blessing in Disguise
- Joco's forced pivot due to the DOT lawsuit turned out to be beneficial, leading them to profitability despite limited funding.
- They achieved this by focusing on serving gig workers and enterprise customers.
Going the Extra Mile
- London Cohen emphasizes Joco's customer-centric approach.
- He recounts personally retrieving a broken-down bike for a customer in Queens, highlighting their dedication.