Jonathan Bloch, CEO of Exchange Data International, shares insights from his 40 years in financial data, alongside Scott Voigt, CEO of Fullstory, who specializes in behavioral data platforms. They discuss the critical balance of acquiring first-party vs. third-party data while navigating legal complexities. The conversation dives into how personalized experiences can be crafted from behavioral data, strategies for quality data sourcing, and the evolving landscape of data privacy regulations, especially in finance, to foster informed decision-making.