DataFramed

#259 Getting the Data For Your Data-Driven Decisions with Jonathan Bloch & Scott Voigt

Nov 7, 2024

Jonathan Bloch, CEO of Exchange Data International, shares insights from his 40 years in financial data, alongside Scott Voigt, CEO of Fullstory, who specializes in behavioral data platforms. They discuss the critical balance of acquiring first-party vs. third-party data while navigating legal complexities. The conversation dives into how personalized experiences can be crafted from behavioral data, strategies for quality data sourcing, and the evolving landscape of data privacy regulations, especially in finance, to foster informed decision-making.

46:16

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Episode guests

Scott Voigt

Jonathan Bloch

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the distinction between first-party and third-party data is crucial for organizations to build customer relationships and ensure compliance with privacy regulations.

The shift towards comprehensive behavioral data collection enables businesses to enhance personalization and improve user experiences through advanced analytics and iterative testing.

Deep dives

Understanding Behavioral Data and User Intent

Behavioral data provides insights into user interaction with websites, determining whether visitors have genuine intent during their online journeys. By analyzing mouse movements, scrolling patterns, and navigation habits, organizations can identify whether users feel frustrated or confused. Such insights allow companies to cluster behaviors and modify user experiences, creating more personalized interactions while addressing user pain points effectively. For instance, tracking 'rage clicks' — moments of user frustration where they repeatedly click on non-responsive elements — can signal areas that need improvement.

Intro

3min

Navigating Data Sources and Legal Complexities

8min

Understanding Data for Personalization

7min

Strategizing Data Acquisition for Better Decision-Making

2min

Navigating Data Integration and Privacy Challenges

20min

Navigating Financial Data Regulations and Insider Trading Risks

2min

Navigating Data Integrity and the Shift in Behavioral Data Collection

3min

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Understanding where the data you use comes from, how to use it responsibly, and how to maximize its value has become essential. But as data sources multiply, so do the complexities around data privacy, customization, and ownership. How can companies capture and leverage the right data to create meaningful customer experiences while respecting privacy? And as data drives more personalized interactions, what steps can businesses take to protect sensitive information and navigate the increasingly complex regulatory picture?

Jonathan Bloch is CEO at Exchange Data International (EDI) and a seasoned businessman with 40 years experience in information provision. He started work in the newsletter industry and ran the US subsidiary of a UK public company before joining its main board as head of its publishing division. He has been a director and/or chair of several companies and is currently a non executive director of an FCA registered investment bank. In 1994 he founded Exchange Data International (EDI) a London based financial data provider. EDI now has over 450 clients across three continents and is based in the UK, USA, India and Morocco employing 500 people.

Scott Voigt is CEO and co-founder at Fullstory. Scott has enjoyed helping early-stage software businesses grow since the mid 90s, when he helped launch and take public nFront—one of the world's first Internet banking service providers. Prior to co-founding Fullstory, Voigt led marketing at Silverpop before the company was acquired by IBM. Previously, he worked at Noro-Moseley Partners, the Southeast's largest Venture firm, and also served as COO at Innuvo, which was acquired by Google. Scott teamed up with two former Innuvo colleagues, and the group developed the earliest iterations of Fullstory to understand how an existing product was performing. It was quickly apparent that this new platform provided the greatest value—and the rest is history.

In the episode, Richie, Jonathan and Scott explore first-party vs third-party data, protecting corporate data, behavioral data, personalization, data sourcing strategies, platforms for storage and sourcing, data privacy, synthetic data, regulations and compliance, the future of data collection and storage, and much more.

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DataFramed

#259 Getting the Data For Your Data-Driven Decisions with Jonathan Bloch & Scott Voigt

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding Behavioral Data and User Intent

Sourcing First-Party versus Third-Party Data

Challenges and Trends in Data Licensing and Privacy

The Future of Data Collection and Personalization

Remember Everything You Learn from Podcasts