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DataFramed

#259 Getting the Data For Your Data-Driven Decisions with Jonathan Bloch & Scott Voigt

Nov 7, 2024
45:39
Snipd AI
Jonathan Bloch, CEO of Exchange Data International, shares insights from his 40 years in financial data, alongside Scott Voigt, CEO of Fullstory, who specializes in behavioral data platforms. They discuss the critical balance of acquiring first-party vs. third-party data while navigating legal complexities. The conversation dives into how personalized experiences can be crafted from behavioral data, strategies for quality data sourcing, and the evolving landscape of data privacy regulations, especially in finance, to foster informed decision-making.
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Podcast summary created with Snipd AI

Quick takeaways

  • Understanding the distinction between first-party and third-party data is crucial for organizations to build customer relationships and ensure compliance with privacy regulations.
  • The shift towards comprehensive behavioral data collection enables businesses to enhance personalization and improve user experiences through advanced analytics and iterative testing.

Deep dives

Understanding Behavioral Data and User Intent

Behavioral data provides insights into user interaction with websites, determining whether visitors have genuine intent during their online journeys. By analyzing mouse movements, scrolling patterns, and navigation habits, organizations can identify whether users feel frustrated or confused. Such insights allow companies to cluster behaviors and modify user experiences, creating more personalized interactions while addressing user pain points effectively. For instance, tracking 'rage clicks' — moments of user frustration where they repeatedly click on non-responsive elements — can signal areas that need improvement.

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