Jon Thielen, an A-player, discusses his journey of being hired, scaling, and selling a software company for 11x EBITDA. He emphasizes the importance of core values in attracting A-players, recruiting and building teams, and tying marketing KPIs to sales KPIs. Jon also shares the story of how he executed the plan to sell the company for 11x EBITDA. Learn how A-players think and approach businesses from Jon's experience.