Jon Miller

Jon Miller, a MarTech entrepreneur and co-founder of Marketo and Engagio, dives into B2B marketing dynamics. He contrasts demand generation with demand creation, urging a shift to more authentic engagement. The discussion touches on securing executive support for modern marketing strategies and tackling the sales-marketing disconnect. Additionally, Jon explores AI's transformative role in shaping buying behaviors and the importance of fostering human connections in a tech-driven landscape. Insightful and forward-thinking, his insights pave the way for future growth.

Jon Miller, co-founder of Marketo and Engagio, dives into modern B2B marketing strategies and the consequential role of AI. He argues against short-term fixes, advocating for a sustainable approach that prioritizes product-market fit and customer experience. Jon emphasizes the emotional connections necessary for effective B2B marketing and highlights the enduring relevance of personalized email strategies. Lastly, he discusses how embracing AI tools can enhance engagement, preparing CMOs for the future of marketing.