Eric A. Moyen and John Thelin, experts in higher education, dive into the fascinating history of college sports in the U.S. They explore how collegiate athletics evolved from student-led competitions to a major influencer on university identity. The duo discusses the symbiotic relationship between sports and academia, the tensions of commercialization, and the impact of desegregation. They also highlight the financial challenges facing today’s athletic programs and question the sustainability of this unique American institution.