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John Parkes
Advertising strategist who runs Russell Brunson's ad operations and has profitably spent over $150 million on Meta ads, sharing tactical frameworks for audience building and campaign structure in this episode.
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Nov 26, 2025
• 54min
Conversation Domination: John Parkes Reveals the Strategies Behind Our $150M in Ad Spend | #Marketing - Ep. 91
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John Parkes, an advertising strategist who manages ad operations for Russell Brunson, shares insights from his vast experience spending over $150 million on Meta ads. He dives into 'conversation domination' and the DWELL method for effective audience building. Parkes emphasizes using simple, native videos over polished content for better engagement. He explains how to leverage first-party data and layered audience strategies to maximize ad performance, making campaigns not just cheaper but also smarter and more predictable.
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