John Medina

In this captivating discussion, John Medina, author of the influential book Brain Rules, shares his insights on brain science and communication. He highlights how storytelling can capture attention and enhance emotional engagement, making presentations more effective. Medina also addresses the myth of multitasking, stressing its detrimental impact on learning. Additionally, he explores the challenges smartphones pose to student focus and retention, offering strategies to combat distractions. This fascinating talk sheds light on the intersection of neuroscience and effective communication.