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John Kaplan
Expert in aligning sales solutions with corporate priorities and economic buyer engagement. Focuses on helping sales teams understand the financial implications of their solutions.
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14 snips
Nov 5, 2024
• 20min
Aligning to Corporate Priorities
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In this conversation with John Kaplan, an expert in aligning sales solutions with corporate priorities, listeners discover essential strategies for engaging economic buyers. Kaplan emphasizes the importance of understanding customer challenges and the financial implications of your solutions. He provides insights on navigating complex organizational structures, especially when selling to CFOs. By asking the right questions and synchronizing sales approaches with corporate goals, sales professionals can significantly enhance their effectiveness and drive impactful outcomes.
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