John Jullens, a seasoned management consultant with expertise in emerging markets, discusses the dual challenges of scaling startups. He emphasizes that growing companies must craft both short-term and long-term strategies to thrive. Jullens highlights common pitfalls, such as over-focusing on execution and first-mover advantage. He illustrates insights drawn from the contrasting strategies of auto giants BYD and Great Wall, stressing the need for adaptability and the development of foundational capabilities to ensure sustainable growth in these dynamic economies.