HBR On Strategy
Scaling a Startup in Emerging Markets
Nov 27, 2024
John Jullens, a seasoned management consultant with expertise in emerging markets, discusses the dual challenges of scaling startups. He emphasizes that growing companies must craft both short-term and long-term strategies to thrive. Jullens highlights common pitfalls, such as over-focusing on execution and first-mover advantage. He illustrates insights drawn from the contrasting strategies of auto giants BYD and Great Wall, stressing the need for adaptability and the development of foundational capabilities to ensure sustainable growth in these dynamic economies.
15:58
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Quick takeaways
- Emerging market companies often fail due to a short-sighted focus on execution rather than creating a sustainable long-term strategy.
- Successful growth in competitive industries requires patience and a strategic approach, focusing on building internal capabilities before international expansion.
Deep dives
Strategic Foundations for Emerging Markets
Companies in emerging markets often mistakenly prioritize execution over strategy, leading to short-lived early successes without laying the groundwork for long-term viability. According to expert John Julins, this focus on immediate gains can result in companies facing unexpected failures as they try to compete against well-established global players. Organizations must develop their capabilities systematically while innovating in their local markets to build lasting competitive advantages. A strategic foundation is essential, as it allows businesses to adapt and thrive in the evolving market landscape rather than relying solely on first-mover advantages.
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