John Heritage, President at Evenbound and a Diamond-level HubSpot Solutions Partner, shares insights on the transformative journey of his agency. He discusses the evolution from real estate to a growth-focused consultancy, adapting to remote work during COVID-19, and the importance of aligning goals through EOS implementation. John highlights the challenges of self-implementation versus the benefits of professional guidance, effective accountability, and building meaningful partnerships in finding the right implementor to drive organizational success.