Agency Journey
The Keys To A Successful EOS Implementation with John Heritage
Dec 25, 2022
John Heritage, President at Evenbound and a Diamond-level HubSpot Solutions Partner, shares insights on the transformative journey of his agency. He discusses the evolution from real estate to a growth-focused consultancy, adapting to remote work during COVID-19, and the importance of aligning goals through EOS implementation. John highlights the challenges of self-implementation versus the benefits of professional guidance, effective accountability, and building meaningful partnerships in finding the right implementor to drive organizational success.
25:04
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Quick takeaways
- Evenbound's transition to hiring a professional EOS implementer significantly improved team communication and alignment within their growing agency.
- The implementation of EOS fostered greater employee engagement and transparency, enhancing the organization’s culture and commitment to its vision.
Deep dives
Origin Story of Evenbound
John Heritage shares the story behind Evenbound, which began as a marketing consultancy during a challenging time in the real estate market. After moving to Grand Haven, Michigan, he transitioned from a successful role in a thriving company to starting his own firm due to instability in the real estate sector. Initially focused on a variety of services, the firm shifted to specialize in HubSpot as a marketing automation tool, refining its offerings to include website projects and inbound marketing. This evolution laid the foundation for Evenbound's current structure, which balances marketing services with technical consulting related to HubSpot.
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