The Keys To A Successful EOS Implementation with John Heritage
Dec 25, 2022
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John Heritage, President at Evenbound and a Diamond-level HubSpot Solutions Partner, shares insights on the transformative journey of his agency. He discusses the evolution from real estate to a growth-focused consultancy, adapting to remote work during COVID-19, and the importance of aligning goals through EOS implementation. John highlights the challenges of self-implementation versus the benefits of professional guidance, effective accountability, and building meaningful partnerships in finding the right implementor to drive organizational success.
Evenbound's transition to hiring a professional EOS implementer significantly improved team communication and alignment within their growing agency.
The implementation of EOS fostered greater employee engagement and transparency, enhancing the organization’s culture and commitment to its vision.
Deep dives
Origin Story of Evenbound
John Heritage shares the story behind Evenbound, which began as a marketing consultancy during a challenging time in the real estate market. After moving to Grand Haven, Michigan, he transitioned from a successful role in a thriving company to starting his own firm due to instability in the real estate sector. Initially focused on a variety of services, the firm shifted to specialize in HubSpot as a marketing automation tool, refining its offerings to include website projects and inbound marketing. This evolution laid the foundation for Evenbound's current structure, which balances marketing services with technical consulting related to HubSpot.
Implementation and Benefits of EOS
Evenbound began implementing the Entrepreneurial Operating System (EOS) after discovering the book 'Traction' by Gino Wickman, which initially provided a useful framework. The firm undertook a self-implementation approach, witnessing growth yet encountering recurring organizational issues that hindered progress. Seeking professional guidance, they eventually hired an EOS implementer to streamline operations, which allowed for clearer communication and alignment within the team. This transition highlighted the importance of finding the right implementer who understands the unique needs of a growing agency.
Integration of Employee Engagement and Culture
An unexpected advantage of implementing EOS at Evenbound has been the enhancement of employee engagement and organizational culture. The firm conducts regular company-wide meetings, shares financial transparency, and sends out engagement surveys to gauge employee sentiment, fostering a sense of belonging and involvement. This practice not only keeps team members informed but also encourages them to contribute to the company’s vision. As a result, this transparency has created a more cohesive and committed workforce, proving to be a valuable aspect of their operational strategy.
John Heritage is the President at Evenbound, A Diamond-level HubSpot Solutions Partner, in 2012. Evenbound specializes in growth marketing and technical consulting.
John discusses the benefits of professional EOS implementation and the importance of aligning your organization's goals and processes.
Topics discussed in the episode:
Evenbound's journey
Evenbound's team and expectations
How covid changed the way agencies work
John's story on discovering EOS
Their journey to self-implementation and some realizations along the way
The pros of hiring a professional implementer
The challenges with implementing EOS
The benefits of having EOS implemented at Evenbound
The process of finding your EOS implementor
John's process for determining who to choose as their implementor at their agency
Evenbound's plans for the future
John's advice to leaders wanting to implement EOS.
Presenting Sponsor: ZenPilot
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