John Gigliello

John Gigliello, a seasoned financial advisor from Albany Financial Group, shares his journey as he nears retirement. Despite his substantial marketing efforts, he struggles to connect with pre-retirees. The discussion reveals key insights on shifting from a generic to a targeted marketing strategy. They dive into optimizing his website, leveraging personal branding, and the importance of a cohesive marketing funnel. Listeners gain valuable tips on engaging their audience effectively, perfect for those navigating retirement planning.