John Cawley

John Cawley, a professor of economics at Cornell University, delves into the risks and rewards of celebrity endorsements in branding. He discusses the fallout from Jared Fogle's scandal and its surprising minimal impact on consumer loyalty towards Subway. The conversation touches on how public perception and moral outrage shape market dynamics, alongside the ethical dilemmas brands face when aligning with celebrity figures. Cawley humorously navigates the complexities of these endorsements, raising intriguing questions about their true effectiveness.