John Cawley

John Cawley, a professor of economics at Cornell University, delves into the risks and rewards of celebrity endorsements in branding. He discusses the fallout from Jared Fogle's scandal and its surprising minimal impact on consumer loyalty towards Subway. The conversation touches on how public perception and moral outrage shape market dynamics, alongside the ethical dilemmas brands face when aligning with celebrity figures. Cawley humorously navigates the complexities of these endorsements, raising intriguing questions about their true effectiveness.

In this engaging discussion, John Cawley, a Professor at Cornell University and co-Director of its Institute on Health Economics, shares invaluable tips for advising Ph.D. students entering the job market. He emphasizes the significance of networking and developing practical skills, backed by personal anecdotes about cultural exchanges. Cawley also addresses the evolving job market landscape and highlights initiatives focused on enhancing communication between students and faculty. Tune in for insights on teaching writing skills and empowering student independence!