John Apolinar
Founder of Scottsdale Scoop, a local newsletter; shares hands-on tactics for launching paid local events, Instagram content, and cold-email sales using tools like SmartLead.
Best podcasts with John Apolinar
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May 22, 2025 • 43min
Instagram DMs + Chamber Events = Revenue
John Apolinar, the founder of the Scottsdale Scoop newsletter, shares insights on growing local media through Instagram DMs and Chamber of Commerce networking. He reveals his tailored DM approach for targeting high-ticket businesses, emphasizing authentic relationship-building at events. John discusses the advantages of exclusive advertising deals and suggests launching a podcast to attract sponsors. He also highlights the importance of subscriber milestones and follow-ups to enhance sales, while stressing that human connections are essential for breaking local news.
Sep 16, 2025 • 57min
Launching Local Events + Cold Email Secrets
John Apolinar, founder of Scottsdale Scoop, shares his expert insights on blending local newsletters with in-person events. He reveals how his first paid happy hour attracted over 37 signups and secured sponsorships with the venue covered. John discusses effective Instagram strategies, emphasizing engaging green-screen videos and carousel posts. He also dives into cold email tactics using SmartLead, targeting high-value local advertisers for better conversion. With candid discussions on monetization and community building, his approach is a playbook for aspiring newsletter creators.
