Johannes Hock

Johannes Hock, a private equity professional, shares his journey of acquiring an artificial turf installer business and growing it from $5m to on track to exceed $15m in 2023. He discusses the differences between private equity and search, sources of deal flow, valuing and financing a fast-growing business, tracking data, and unexpected costs of sales commissions. He also emphasizes the benefits of having a partner in search and the challenges of financing a rapidly growing business.

Johannes Hock, a former private equity professional, made a rapid switch to the turf industry by acquiring DFW Turf. He shares insights on scaling the business from $5M to $20M and aims for $50M in revenue. Hock discusses the thrill of operating versus investing, and the strategic acquisitions that fueled growth. He explores the shift from natural grass to turf in Texas, facing market fragmentation, and the importance of local operations and customer retention. Discover how he navigates business challenges and future opportunities in this booming sector.