Inspired Or Acquired Johannes Hock - Leaving Private Equity Career To 10x DFW Turf
Oct 2, 2024
Johannes Hock, a former private equity professional, made a rapid switch to the turf industry by acquiring DFW Turf. He shares insights on scaling the business from $5M to $20M and aims for $50M in revenue. Hock discusses the thrill of operating versus investing, and the strategic acquisitions that fueled growth. He explores the shift from natural grass to turf in Texas, facing market fragmentation, and the importance of local operations and customer retention. Discover how he navigates business challenges and future opportunities in this booming sector.
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From Private Equity to Turf
- Johannes Hock and his partner, both with private equity backgrounds, acquired a Dallas-based artificial turf business in 2022.
- They've since expanded to multiple states and made an additional acquisition in Utah, growing revenue from $5M to $20M.
Financing Acquisitions
- Use SBA loans for acquisitions, but be mindful of the lengthy closing process, especially for rapidly growing businesses.
- Consider refinancing the capital structure as the business grows and seek partnerships with family offices for additional funding.
Accelerated Wealth-Building
- Johannes and his partner chose entrepreneurship over the traditional private equity career path to accelerate wealth creation.
- They saw the SBA route as a unique opportunity in the US to achieve significant financial success faster.