Joe Woodard

Joe Woodard, an expert in accounting, discusses the disconnect between what clients value and what accountants think they value. He emphasizes the importance of providing value beyond basic deliverables, educating clients on the accountant's role, offering controller services, and adapting to the changing landscape of accounting services in a world of artificial intelligence.

Joe Woodard, the creator of the popular accounting technology conference, shares valuable insights for accounting professionals. He discusses the remarkable success and record attendance at the recent conference, emphasizing the theme 'Make It So.' Woodard highlights the opportunities and challenges that AI presents for the industry, encouraging accountants to embrace AI tools. He also hints at future thematic inspirations from Star Trek, aiming to motivate professionals in a rapidly evolving landscape. It's a call to action for growth and innovation!