Joe Schriefer

Guest Joe Schriefer, an expert on the Big Idea and head of Agora Financial in Baltimore, discusses the three-step process of developing a big idea in copywriting and shares insights on crafting relatable content for target audiences. The podcast explores the allure of a lucrative investment idea in Canadian Social Security and emphasizes the importance of aligning ideas with the target audience to create effective copywriting. Additionally, it highlights the keys to success in financial copywriting, including understanding the target prospect and writing fast to adapt to market changes.

Join Joe Schriefer, the man behind Agora Financial, as he shares insights from scaling a company into the nine-figure realm using direct response copy. He emphasizes the importance of customer-centric product development and the mindset shifts needed for rapid growth. Joe reflects on personal transformation for leaders and the crucial role of humility and delegation. Explore essential strategies for navigating business challenges and the key traits that differentiate successful copywriters, including resilience and intellectual curiosity in their craft.