Joe Root

Joe Root, CEO and co-founder of Permutive, dives into the evolution of Data Management Platforms and their significance for publishers and advertisers. He discusses the nuances between DMPs and Customer Data Platforms, as well as the importance of redefining marketing strategies in a shifting landscape. The conversation also highlights the move towards audience activation platforms, especially in light of cookie deprecation, and emphasizes balancing privacy with operational efficiency in ad tech.

In this engaging discussion, Joe Root, CEO and co-founder of Permutive, unpacks the trends reshaping programmatic advertising towards 2025. He highlights the decline of the open internet and the rise of sell-side curation, which could revolutionize inventory management. Joe delves into the complexities of the ad tech supply chain and explains how AI can enhance brand safety by focusing on quality news. With a vision for a cookie-less future, he emphasizes the importance of first-party data and curated inventory to ensure effective ad targeting.