Joe Hamilton

Joe Hamilton, CEO of Vortex Optics, shares his expertise on building a brand through strong customer relationships and core values. He emphasizes the importance of empathy and engagement in customer service, along with prioritizing existing customers to create enthusiastic advocates. Andy High from Ramsey Solutions adds insights on crafting exceptional customer experiences and the significance of active listening. Together, they discuss how a customer-centric approach and personalized interactions can transform businesses into beloved brands.