Joca Torres

Joca Torres, a product consultant recognized in Marty Cagan’s book, shares his expertise in building product culture during digital transformations. He discusses four core principles: deliver early and often, focus on the problem, deliver results, and adopt an ecosystem mindset. Joca warns against the pitfalls of discovery theatre, emphasizing that true transformation is behavioral, not just technical. He highlights the necessity of executive support and the importance of understanding diverse customer needs for successful product development.