Jo Widawski

Jo Widawski, founder of Maze, discusses the future of research with three key trends: growing demand, democratization empowering decision-making, and new technology like AI scaling research. The conversation explores the rise of research generalists, stakeholder influence, and necessary skills for future researchers, offering a roadmap for growth from tactical to strategic partnerships.

Join Jo Widawski and Thomas Mary, co-founders of the user research platform Maze, as they dive into the integration of AI in product development. They discuss the importance of prioritizing user value over rushed features and how AI democratizes research, making it accessible to all team members. Explore innovations in survey technology that enhance insights and the art of crafting unbiased questions. They also reflect on navigating the challenges of integrating AI while maintaining user trust and focusing on iterative testing to solve customer problems.