Jimmy Page

Legendary rock guitarist from Led Zeppelin

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May 14, 2024 • 17min

Does the guitar have an image problem?

Legendary guitarist Jimmy Page from Led Zeppelin and Grammy-nominated singer James Bay discuss the guitar industry's struggle to attract younger customers. They explore the association of guitars with rock 'n' roll, the legacy of guitar music, Gibson's revival, women in guitar playing, and the evolution of the guitar industry.