Business Daily
Does the guitar have an image problem?
May 14, 2024
Legendary guitarist Jimmy Page from Led Zeppelin and Grammy-nominated singer James Bay discuss the guitar industry's struggle to attract younger customers. They explore the association of guitars with rock 'n' roll, the legacy of guitar music, Gibson's revival, women in guitar playing, and the evolution of the guitar industry.
17:29
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Quick takeaways
- The association of guitars with rock 'n' roll may be deterring younger customers from the industry.
- Gibson's resurgence post-bankruptcy highlights the importance of staying true to core business values.
Deep dives
The Evolving Image of Guitarists in Music Industry
The podcast discusses how the image of guitarists in the music industry has evolved over time. While traditionally associated with long-haired rockers, the podcast highlights a shift in this stereotype. The guitar hero persona may not hold the same allure as before, but the cultural significance of guitars remains strong among younger generations. Artists continue to play the guitar, albeit in different ways, away from the classic rock-and-roll icon imagery.
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