Jimmy Mackin

In this engaging discussion, real estate marketing strategist Jimmy Mackin and AI marketing coach Jason Pantana dive into the transformative impact of AI on the real estate sector. Jimmy shares why he believes AI is massively underhyped and outlines essential tools for agents, such as CRMs and research assistants. Jason emphasizes the importance of email marketing and how to automate operations effectively. Both guests explore balancing technology with the human touch in customer interactions, showcasing practical AI tools to enhance marketing efficiency.