David Crowe, chief political correspondent, and Jim Reed, who runs the Resolve Political Monitor poll, dive into the complexities of political polling. They discuss how polling methodologies have evolved since errors in the 2019 election. Insightfully, they explore the challenges of representing diverse demographics and the importance of random sampling. With a close look at current voter sentiment, they warn of tight races influenced by economic changes, revealing how polls can shape and sometimes miss the true electorate mood.
