Jill Biren, co-founder of JB Skrub and former Condé Nast editor, reveals her inspiring journey of creating a personal care brand for tween boys alongside actress Julie Bowen. They discuss the unique challenges of marketing to this audience, emphasizing gender norms and the importance of relatable products. Jill shares how their body wash and spray use natural ingredients for active kids, and delves into the influence of fathers and grandfathers on grooming habits. Additionally, she highlights the brand's unexpected appeal across different age groups.