Jessica Sibley
CEO of Time, approaching AI with a clear-eyed strategy rooted in business fundamentals.
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Jun 9, 2025 • 1h 2min
Inside Time's practical AI playbook
Jessica Sibley, CEO of Time, shares insights on how the iconic brand is adapting to AI with a focus on solid business strategies. She discusses the shift towards B2B models and the phasing out of speculative ventures like NFTs. Sibley emphasizes the development of AI features that prioritize user integrity and the importance of maintaining editorial standards. Additionally, she highlights Time's collaboration with AI leaders like Scale and OpenAI while navigating the complexities of integrating technology into a historic media landscape.
Aug 27, 2024 • 59min
Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half'
Jessica Sibley, the CEO of Time and a leader in media innovation, shares insights on navigating challenges in the industry, particularly amid layoffs. She discusses the company's shift towards a B2B sales strategy to focus on commercial strengths like AI, climate, and health coverage. Sibley also emphasizes the critical importance of partnerships with AI firms and addresses the evolving advertising landscape. She highlights the necessity for durable investments and strategic shifts to enhance audience engagement and maintain journalistic integrity.
