Jessica Sibley, the CEO of Time and a leader in media innovation, shares insights on navigating challenges in the industry, particularly amid layoffs. She discusses the company's shift towards a B2B sales strategy to focus on commercial strengths like AI, climate, and health coverage. Sibley also emphasizes the critical importance of partnerships with AI firms and addresses the evolving advertising landscape. She highlights the necessity for durable investments and strategic shifts to enhance audience engagement and maintain journalistic integrity.