The Rebooting Show Inside Time's practical AI playbook
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Jun 9, 2025 Jessica Sibley, CEO of Time, shares insights on how the iconic brand is adapting to AI with a focus on solid business strategies. She discusses the shift towards B2B models and the phasing out of speculative ventures like NFTs. Sibley emphasizes the development of AI features that prioritize user integrity and the importance of maintaining editorial standards. Additionally, she highlights Time's collaboration with AI leaders like Scale and OpenAI while navigating the complexities of integrating technology into a historic media landscape.
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Time's Brand Leverages Elite Access
- Time leverages its historic brand to access elite audiences and exclusive stories.
- Its journalism remains the core product, driving influence and audience engagement globally.
Emotional Connection to Time Brand
- People worldwide personally connect with Time as a learning tool and trusted brand.
- CEO Jess Sibley shares touching stories from readers in varied walks of life.
Core Journalism Is Key Strength
- Past experimentation led Time to stray from its core journalism product.
- Strengthening this core was key to building a sustainable, commercially viable business.