Jessica Lackey

Jessica Lackey, author and consultant, shares her insights on practical business strategies for solo and small business owners. Frustrated with empty motivational advice, she created a systems-based framework in her book, emphasizing context over cookie-cutter tactics. The conversation highlights the pitfalls of popular business books, the myth of scaling as the only path, and the importance of ethical pricing. Jessica's goal is to provide actionable guidance that respects the unique challenges faced by individual entrepreneurs.