Jess Catorc

Jess Catorc, a key player at Teachable, shares her expertise in online course creation and launch strategies. She discusses how the landscape has evolved, emphasizing the importance of audience understanding and community support for successful course launches. Jess explains different launch styles, like the fireworks versus fireplace methods. The conversation also highlights measuring course effectiveness and the emergence of cohort-based models, providing valuable insights for aspiring creators.