The Smart Passive Income Online Business and Blogging Podcast SPI 521: How to Build, Launch & Sell a Course Today with Jess Catorc
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Nov 3, 2021 Jess Catorc, a key player at Teachable, shares her expertise in online course creation and launch strategies. She discusses how the landscape has evolved, emphasizing the importance of audience understanding and community support for successful course launches. Jess explains different launch styles, like the fireworks versus fireplace methods. The conversation also highlights measuring course effectiveness and the emergence of cohort-based models, providing valuable insights for aspiring creators.
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Unexpected Teachable Journey
- Jess Catorc got a job offer from Teachable's CEO after posting a video thanking Pat Flynn.
- This led to a five-year career at Teachable, exceeding her initial one-year expectation.
Course Trends and Retention
- Cohort-based courses, offering live instruction and accountability, have become increasingly popular.
- Focusing only on customer acquisition can lead to large initial launches but poor customer retention crucial for long-term success.
Improving Course Effectiveness
- Define a specific, measurable outcome for your course, like "confident networking for introverts."
- Use beta launches and student feedback to assess if the course delivers the promised transformation and adjust accordingly.