In 2004, two former Paypal engineers, Jeremy Stoppelman and Russ Simmons, were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local business recommendations. The launch was a flop, but they discovered that people seemed to enjoy writing reviews not just for friends, but for the general public. Fifteen years later, Yelp is a publicly traded company with more than 4,000 employees and over 140 million monthly visitors. PLUS in our postscript "How You Built That," Liz Bales explains how putting cat food inside plastic mice became her full-time business and why it could revolutionize the way humans feed their cats. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kara and Scott are back with a Quarterly Review, to see how our predictions from the past quarter have held up. We'll also get some predictions for the next quarter from Friends of Pivot, including Preet Bharara, host of Stay Tuned with Preet, Jeremy Stoppelman, Co-Founder and CEO of Yelp, Edward Ongweso Jr. of Vice’s Motherboard, and Cecilia Kang of The New York Times.You can find Preet on Twitter at @PreetBharara, Jeremy at @jeremys, Edward at @bigblackjacobin, and Cecilia at @ceciliakang.Send us your Listener Mail questions by calling us at 855-51-PIVOT, or via Yappa, at nymag.com/pivot. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Yelp founder Jeremy Stoppelman says his leadership team anticipated a "nuclear winter" after the pandemic hit. But as businesses start to re-open, and ad revenues on the site creep back up, Yelp is bringing back furloughed employees and adding Covid-conscious features to its listings. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:https://smarturl.it/HowIBuiltThisSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Antitrust criticism of big tech companies like Google, Apple, and Amazon have been louder than ever — from the consumers to the tech companies who compete with them. Yelp CEO Jeremy Stoppelman has been vocal for years about the problem with Google’s dominant market share in maps, local search, and reviews.“I’ve been working on it for over a decade and it’s great to see that more people have jumped on board.” Stoppelman says. “When we started out criticizing Google and highlighting some of their abuses, we got — especially from Silicon Valley — so many eye rolls.”The Verge’s Nilay Patel and Casey Newton recently caught up with Stoppelman to discuss the evolving view of the media and the public on the tech monopolies, as well as how Yelp is handling their competition and what possible changes can be made with regulation from the government. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Yelp CEO Jeremy Stoppelman talks with Kara Swisher about spending a decade at the helm of the local-recommendations site, and the new challenges posed by private companies that can out-raise the public Yelp. He also explains why he thinks quasi-competitor Google has ?lost its mind.? Later on: Kara Swisher and Lauren Goode don virtual reality headsets that are powered by smartphones and talk about the inevitable dystopian future. Learn more about your ad choices. Visit podcastchoices.com/adchoices