Jeremy Andrus

In a captivating discussion, Jeremy Andrus, CEO of Traeger Grills, shares his unique journey from tech to culinary leader. He reveals how a disastrous arson incident sparked a culture reboot that tenfold increased revenue. Topics include Traeger's innovative wood pellet grills, the significance of community engagement, and navigating supply chain challenges. Jeremy discusses the shift toward IoT products and ambitious goals of reaching a billion dollars in revenue, showcasing the brand's resilience and commitment to enhancing the cooking experience.

In this discussion, Jeremy Andrus, CEO of Traeger Grills and former CEO of Skullcandy, delves into his journey of transforming brands into cultural icons. He shares insights on overcoming crises, particularly after Traeger's IPO, and emphasizes the shift from financial success to meaningful leadership. Jeremy also explores building products that foster community, the importance of daily habits, and how he instills tenacity in his six children. His candid perspective redefines success as creating joy and connection, not just profit.