Jenny (caller)
Marketing consultant who grew a side hustle into a full-time business and called in from Iowa to ask whether to launch a new company or expand her existing business with trade show marketing kits.
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Feb 3, 2026 • 5min
Ep. 3321 - Q&A: “Should I start a new business or expand my current one?”
Jenny, a marketing consultant from Iowa who turned a side hustle into a full-time business, calls in about launching trade-show marketing kits for ag exhibitors. The conversation covers whether to expand under her current brand or create a separate identity. Practical factors like market overlap, customer language, income potential, and capacity are discussed.
