Side Hustle School Ep. 3321 - Q&A: “Should I start a new business or expand my current one?”
Feb 3, 2026
Jenny, a marketing consultant from Iowa who turned a side hustle into a full-time business, calls in about launching trade-show marketing kits for ag exhibitors. The conversation covers whether to expand under her current brand or create a separate identity. Practical factors like market overlap, customer language, income potential, and capacity are discussed.
AI Snips
Chapters
Books
Transcript
Episode notes
Host's First Time As An Exhibitor
- Chris recently exhibited at a trade show for his event Neurodiversion and learned the exhibitor logistics firsthand.
- That experience informed his view that a trade-show marketing kit could be helpful in certain industries.
Caller’s Side Hustle Turned Full-Time
- Jenny explained her consulting business grew from a side hustle to full-time and now she wants a second business.
- She plans trade-show marketing kits for agriculture exhibitors sold digitally at multiple price points.
Weigh Market Similarity And Capacity
- Evaluate how similar the new offering and market are before deciding on structure.
- Consider customer language, projected income, and your personal capacity when choosing between one brand or two.
