Jenna Tiffany

Jenna Tiffany, a marketing strategist and lecturer at the London School of Economics, shares her expertise on AI's impact on marketing. She highlights the pitfalls of adopting AI without a clear strategy and the importance of aligning organizational objectives. Jenna discusses how to maintain creativity amid AI's influence and emphasizes critical thinking as a vital skill for marketers. She provides practical approaches for using generative AI, tools to enhance strategy, and actionable advice for small businesses looking to leverage AI effectively.