The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
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Oct 8, 2025 Jenna Tiffany, a marketing strategist and lecturer at the London School of Economics, shares her expertise on AI's impact on marketing. She highlights the pitfalls of adopting AI without a clear strategy and the importance of aligning organizational objectives. Jenna discusses how to maintain creativity amid AI's influence and emphasizes critical thinking as a vital skill for marketers. She provides practical approaches for using generative AI, tools to enhance strategy, and actionable advice for small businesses looking to leverage AI effectively.
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Strategy Before The Shiny Tool
- Marketers are jumping straight into AI tools and skipping strategy.
- Jenna Tiffany warns this tactical rush reduces marketing effectiveness and alignment to goals.
Define Strategy Then Pick Tactics
- Define your marketing strategy as the plan that takes you to your destination.
- Align tactics (AI, SEO, PPC) to clear objectives rather than using channels for their own sake.
Document Company Objectives First
- Start by documenting organizational objectives before building marketing plans.
- If objectives are missing or unclear, create them first so marketing can deliver measurable value.
