Jenna Lomonaco

Jenna Lomonaco, Head of US Marketing at 1RPM, boasts over 20 years in the music industry, contributing to the rise of stars like Shawn Mendes and Elton John. In this engaging discussion, Jenna reveals how to turn viral moments into enduring careers by understanding artist stories and fan emotions. She highlights the balance between proactive and reactive marketing, the significance of digital platforms like TikTok, and the importance of authenticity in branding. For anyone in the music business, her insights on connection and consistency are invaluable.