Dr. Jen Unwin, a clinical psychologist, and Dr. Chris Van Tulleken, a scientist and broadcaster, discuss the emerging concept of Ultra-Processed Food Addiction. They advocate for its recognition as a genuine condition that necessitates regulation from governments. Personal stories reveal the struggles of those living with food addiction, highlighting the emotional toll and the complexities of navigating cravings. The duo emphasizes the alluring nature of processed foods and the pressing need for more research and awareness on this issue affecting public health.