Jeff Poole

Jeff Poole, a professional photographer and educator who successfully transitioned from paramedic to photography entrepreneur, shares his insights on building a thriving business. He tackles crucial topics like the pitfalls of competitor-based pricing and advocates for cost-based pricing to ensure profitability. Jeff emphasizes the power of strong sales systems and effective email marketing strategies, specifically cultivating relationships through nurture sequences that lead to bookings. His advice is packed with actionable tips for both newcomers and seasoned photographers.