The Beginner Photography Podcast Proven Marketing Strategies for New Photographers with Jeff Poole
Apr 15, 2025
Jeff Poole, a professional photographer and educator who successfully transitioned from paramedic to photography entrepreneur, shares his insights on building a thriving business. He tackles crucial topics like the pitfalls of competitor-based pricing and advocates for cost-based pricing to ensure profitability. Jeff emphasizes the power of strong sales systems and effective email marketing strategies, specifically cultivating relationships through nurture sequences that lead to bookings. His advice is packed with actionable tips for both newcomers and seasoned photographers.
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From Paramedic To Photographer
- Jeff Poole left a 17-year career as a paramedic after a traumatic call and a wedding the next day made him realize he needed change.
- He pivoted fully into photography after his first child and family encouragement pushed him to pursue it seriously.
Six Figures Without Profitability
- Jeff built a six-figure studio but lost his house and lived in the studio basement for three years due to poor pricing and margins.
- That hardship forced him to learn business fundamentals like cost-based pricing and sales systems.
Fewer Bookings, Higher Averages
- Today Jeff shoots 7–10 weddings a year with an average of $10–11k and his wife runs boudoir with a $5.2k average sale.
- They focused marketing, separate sites, and genre-specific funnels to grow profitable revenue with fewer bookings.