Jeff Otto

Jeff Otto, CMO of Riskified, discusses the rise of first-party fraud and chargebacks in e-commerce, highlighting the challenges faced by businesses. The conversation delves into the importance of technology like AI for fraud prevention and customer experience enhancement. Strategies for navigating e-commerce fraud, chargebacks, and identity verification are explored, emphasizing the need for efficient processes and data-driven approaches.

Jeff Otto, CMO at Riskified, shares findings from their survey on refund and loyalty programs in retail, emphasizing the impact on bottom lines. They discuss the issues of abuse in these programs and the importance of accurate data for order evaluation. The podcast also explores risk assessment in retail transactions and the future of personalized retail experiences through AI-driven identity engines.