Jeff Oldham

CEO of Greenmark Equipment, a 17-location John Deere dealership group in western Michigan and northern Indiana; former John Deere and Volvo Trucks executive with deep experience in leadership, training, and dealership culture.

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May 23, 2024 • 53min

Jeff Oldham: Leading a Dealership Culture of Innovation

Jeff Oldham, CEO of Greenmark Equipment, is a veteran leader with experience at John Deere and Volvo Trucks. In this discussion, he shares valuable insights on building a strong company culture and hiring the right people. Jeff highlights the importance of leadership development and training, using DISC profiling to refine talent. He emphasizes fostering open debate to maintain alignment and encourages thoughtful inquiry among employees. Jeff also discusses how a dealership's physical space can influence culture and pride, showcasing his commitment to nurturing talent.

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